Product News Release/Pitch Submitted by

Product News Release/Pitch Submitted by

Product News Release/Pitch
Submitted by: Dhanuj S. Nair
Part 1: Product News Release

Williams-Sonoma launches new outdoor cookware range with their High-Heat Nonstick Steel Grill Roaster XL being the pick of the lot!
Grilling made easy and tasty and effortless for almost anyone!

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San Francisco, California, U.S/June 26, 2018/ Business Wire – Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, the American kitchenware and home furnishing company announced the launch of a new range of outdoor cook and grill ware. One of the best innovative designs goes to Heat Non-stick Steel Grill Roaster, a durable stainless-steel roaster which will help customers to fire up the flavour of their favourite food directly on the grill – be it meat, poultry or fresh vegetables. The grill is rustproof and with a perforated design brings food directly in contact with the flame for that delightful smoky flavour without losing ingredients to the fire. While searing, the low rounded rim assists in turning the food. The massive size of the roaster helps to prepare entire chickens or turkey feasts, with extra room for vegetables too which will enable customers to prepare delicious food, effortlessly for large groups.
“Makes grilling so easy! The design and material make this product a must-have household necessity. You just have to take the whole grid off the grill and serve. The XL size makes it work like a charm in a campfire too!” says Donna Kay, the Vice President of Marketing, Williams-Sonoma Canada. The non-stick surface is made of PFOA-free stainless steel surface maintaining easy food release and guarantees effortless cleaning. The High-Heat Nonstick Steel Grill Roaster comes in two sizes: standard and XL with price tags of $49.95 and $89.95, respectively, and will be available in stores across Canada and Williams-Sonoma e-store.

Celebrity Chef David Rocco was the chief guest at the Williams-Sonoma exclusive Toronto Eaton Centre store which hosted a small launch party and was one of the first customers to have hands-on experience with the XL Roaster. “This monster grill can easily hold a Thanksgiving Turkey and I’m greatly impressed with the low rounded design and the large handles. It’s so easy to carry and transfer on and off the grill. Oh, they are gorgeous!” Rocco exclaimed, as he casually flipped the meat on the roaster. It’s impeccably designed to support both gas as well as charcoal grills. Williams-Sonoma’s latest collection of outdoor cookware comes with a one-size-fits-all ultra-modern removable handle, making this a unique series in the kitchenware market.

Product Specifications:
• High heat-resistant non-stick coating (660° F).
• 16 3/4″ x 14″ x 2″ high.
• 2 lb.
• Made in China.
William-Sonoma’s new High Heat Nonstick steel Frill Roaster, XL.

Williams-Sonoma Boilerplate:
Williams Sonoma, ever since 1956 when its founder Chuck Williams started a small by importing small re in Sonoma, Californa has been revolutionizing how people cook and entertain. Started with some imported small cookware from France, William-Sonoma have sophisticated to offer a wide range of hand-selected products from around the world. With an extensive variety of cookware, bakeware, tableware, and more, William-Sonoma is committed to dispense products of topnotch quality, distinctive artistry and frontline design.
William-Sonoma’s mission statement remains the same as the Founder’s, 50 years ago: “to inspire cooks everywhere, every day – because we believe that gathering around the table for a shared meal is one of life’s greatest pleasures.”

For more information, contact:
Williams Sonoma
Dhanuj Nair, 647-648-5678
Public Relations
[email protected]

Part 2: Media Pitch
(Written as Williams-Sonoma’s Head of PR, who shares a positive acquaintance with this contact)
Jennifer Danter
Executive Food Editor,
Canadian Living
Subject: Every BBQ Grills’ best friend – a roaster for a crowd!

Hello Jennifer,
How are you? Hope you are well!
It’s been a while since we’ve worked together. First of all, we at William-Sonoma, want to thank you for your long-standing patronage through the years and we see you as one of our best influencers. I believe the time has come yet again for us to join forces, with the launch of our latest range of outdoor cookware. I hope you would consider advocating a segment or maybe even a series in your reputed publication about our new product line, in particular, the extra-large High-Heat Nonstick Steel Grill Roaster.
The roaster is made of a durable and rustproof stainless steel material with PFOA-free nonstick surface ensuring easy food release and cleaning. This product is specifically designed to feed large crowds and will be a hit among your audience who are avid summer campers, as it can hold a whole chicken or turkey. The perforated and low sided design makes the food full of smoky flavour and it also can be used on both charcoal and gas grills.
The product is set to launch on July 26, 2018, and will be available in Williams-Sonoma stores across Canada and the online store.
I hope the new outdoor product line would be a perfect and newsworthy fit in the cooking section of the upcoming Canadian Living summer issues. I would be grateful to have your endeavoured support, as always!
Please feel free to contact me for further details about the product line:
Email: [email protected]
Phone: +1 647-648-5678
P.S: I’ll follow up with you soon.


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