Category: Marketing

Abstract

Abstract: As a multivariate data mining technique “cluster analysis” able to identify as a key analytical tool in diverse arena. This paper intends to provide a profound collection of information for researchers and practitioners in simple manner understanding of cluster analysis through the theoretical background. Text books on cluster analysis and research articles employees cluster …

Corporate/Business sector – Larger businesses use more social media than smaller businesses as they have a larger audience to connect with

Corporate/Business sector – Larger businesses use more social media than smaller businesses as they have a larger audience to connect with. They also would have a larger team and a budget therefore would have a bigger range of options one to them. They would have marketing tools such as email marketing, mobile apps and inbound …

Grapes are one of the most important fruit crops in Egypt

Grapes are one of the most important fruit crops in Egypt, due to the encouraging economic return both in domestic marketing and exporting. So, grapes areas were increased rapidly especially in new reclaimed lands. The major problem of the newly reclaimed lands in Egypt is soil salinity, which occurred as a result of scarcity of …

1

1.0 Introduction The business that in a small shop is selling clothes. The shop is called Sew Lovely and it located in my hometown , Butterworth . 1.1 Product Offering / Service Offering The product chosen as clothes. The garment that sell in the shop is suitable for all gender. The quality, tailoring and design …

Bargaining power of suppliers working with Samsung depends on the specific type of supplier

Bargaining power of suppliers working with Samsung depends on the specific type of supplier. Samsung has 579 suppliers globally and the company’s supply chain includes over 2,700 suppliers in various industries across the world.3 Businesses supplying general parts and components do not yield substantial bargaining power due to the importance of Samsung’s order volume and …

4

4.2 Positioning Once a company has decided which segments of the market it will enter, it must decide what positions it wants to occupy in those segments. A product’s position is the way the product is defined by consumers on important attributes – the place the product occupies in consumers’ minds relative to competing products. …

Justification of the study 1

Justification of the study 1.6 This research creates a future reference to researchers, scholars and students who may aspire to take out research on the same or correlated field. Other than that this research intends to give a broader view on how Zambia is performing in line with the outside world. It further alerts on …

Case 1

Case 1: Mystic Monk Coffee 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? Yes, Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming which is explained in his vision. What is his vision for the monastery? The vision of the monastery is to …

Apple is a ubiquitous brand

Apple is a ubiquitous brand, both in the United States and abroad, and has been for nearly 30 years thanks to innovations made by their iconic founder Steve Jobs and multiple brilliant marketing campaigns. Apple almost single-handedly began the “smartphone” trend by releasing the iPhone in 2007, fueling a wave of competitors in nearly every …

MARKET A market is place where people buy or sell their products under consideration

MARKET A market is place where people buy or sell their products under consideration. The place may be any country any region any state or any city. A market is physical organization or may be effective for trade. The cost and value of the traded items are supplied on demand. A market is a place …

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