Place HAIR90ML -54RS180ML -99RS THICK AND STRONG90ML -54RS180ML
Place of Visit: big bazaar, chinch wad Permission Obtained from: sales girl Time Spent at the store: 1hour approx HINDUSTAN UNLIVER LTD, INDIA Name100 ml Price in Rs200 ml Price in Rs400 ml Price in Rs DOVE HAIR FALL THERPY64RS117 RS205 RS DOVE DRY HAIR THERPY64RS117RS205RS DOVE DAILY HAIR SHINE64 RS117RS205 RS DRY THERPY CONDITIONER90ML -69 RS180ML -125RS DOVE HAIR FALL CONDITIONER90ML- FREE ALONG WITH SHAMPOO180ML -125 RSHAIR FALL SOLUTION100ML -56RS200ML -105RS400ML -179RS SUNSILK DREAM SOFT100ML -56RS200ML -105RS400ML -179RS THICK AND STRONG100ML -56RS200ML -105RS400ML -179RS ANTI DRANDRAFF100ML -56RS200ML -105RSNOT AVAILBLE DAMAGE HAIR100ML -56RS200ML -105 RS400ML -179RS BLACK SHINE100ML -56RS200ML -105RS400ML -179RS CONDITIONERSSIZE AND PRICESIZE AND PRICESIZE AND PRICE HAIR FALL SOLUTION90ML -54RS180ML -99RS DAMAGE HAIR90ML -54RS180ML -99RS THICK AND STRONG90ML -54RS180ML -99RS CLEAR ACTIVE CARE69RS200ML-134RSCLEAR ICE COOL69RS200ML-134RS CLEAR SOFT GLOSS69RS200ML-134RS HAIR FALL DEFENCE100ML -69RS200ML-134RS RADIANT BLACK100ML-69RS200ML-134RS PROCTER AND GAMBLE PANTENE SHAMPOO90ML IN RS. 400ML IN RS. 700ml in RS HAIRFALL CONTROL 59RS199RS 299RS BLACK LONG 59RS199RS 299RS PANTENE NOURISHMENT 59RS199RS 299RS SMOOTH AND SILKY 59RS199RS 299RS CONDITIONERSSIZE AND PRICESIZE AND PRICESIZE AND PRICE HAIRFALL CONTROL 90ML- 59RS HEAD AND SHOLDERS90MLAND PRICE200ML AND PRICE400ML AND PRICE ITCHY SCLAP CARE69 RS139224 SMOOTH AND SILKY69RS139224COOL MENTOL69RS139224 ANTI HAIRFALL69RS139224 HEAD AND SHOULDERS FOR MEN69RS224 CONDITIONERS ANTI HAIR FALL69RS Economic observations: •Substitute Goods: There are various kind companies exists in the market which manufactures the shampoos and conditioners.
But the main players of the shampoo and conditioners are Hindustan unlived ltd and proctor and gamble. These companies produce various kinds of shampoos and conditioners. All these shampoos are very close substitutes of each other.
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•Offers: Offers are given to the consumers to attract them towards the sale of shampoos.This plays a major role in increasing the demand of the product. Offers were in the following forms: oOffers by the company ?Free: In some brands to increase their sales they are giving the conditioners free with shampoo. ?Price Discounts ?Lucky draw ?Quantity additions: ?Special Packs: Hull and proctor and gamble launched their brands in various sizes these shampoos are available in the sachet also and in the maximum package that is 400ml ( for dove and , sun silk) where as 700 ml and as well as400ml(Pantene pro-v and head and shoulders.
oOffers by the mall: there ere no offers or discounts were introduced by the mall big bazaar. •Market strategy: It is also seen that from past few months the sales of Pantene were declined due to the sun silk and dove. to maintain the status in the market proctor and gamble decide to launch the total improved Pantene series which includes a hairfall,black long ,nourishement,smooth and silk. To compete with this hul launched various kind of shampoos and conditioners made by experts in sunsilk •Opportunity cost: as the space acquired by the different brands on the shelf it showcase to the opportunity cost.Shelf is generally arranged in the attractive way to grab the attention of the customers. Customers get attracted to the 1st shelf product as all product serves the same purpose with the some special features consumers purchased those shampoos.
This leads to the opportunity cost. •Market Share: Number of brands under one company: •Endorsements and advertising: Heavy expenses on advertising the most advertising is done for the dove nod sun silk.In over all survey of shampoos we can keenly observed the features of monopolistic markets which are •Large no of buyers and sellers: There are various players in the market in this survey we are considering the various shampoo brand of Hindustan uniliver ltd and proctor and gamble •Product difference: under same brand there are various different type of shampoo is manufactured by the company they are very specific in nature though they are shampoos but the features are different this differences among the competing brands all product is actually based on the imaginary or real difference in quality.Here quality refers to the differences in the color, smell, shape etc; here the customer is made to believe the differences in the quality. The variation is done not only inters of the product features but also in the terms of the advertising. The main goal of the firm is to maximize the profits.
The firm maximize their profits through the three policy variables we can be describes as follows; Price Product quality Selling cost Free entry: there is no restrictions entry for any kind of manufacturer who is willing to entre in the market. there are neither legal or economic barriers are observe red in the monopolistic competition •Price: the price control is observed over all firms who are producing the different product. These products are sold under same brand name for ex; sun silk is the brand of Hindustan uniliver ltd. It is also seen that the customer is attach to the brand.
And because of this reason the product is brought on the basis of brand for ex under DOVE the various sub brands with different features can be observed like HAIRFALL THERPY, DRY THERPY and so on… •Heavy selling costs: selling costs include the promotional activity takes place for the establishment of the product in the market. As we can see the high advertisement and various offers are included for the establishment.
Many times the buyer is also unaware about the product usefulness because the many times the advertised qualities can’t be checked by the buyers. •Prices: the prices of the brand and sub brand products are almost same because in the monopolistic competition if the price is raised of the particular product then the demand will not fall to zero for that product because the company and brands are close substitutes but not perfect substitutes for each other.The loyal customers would pay the high price for the particular product which gives them full satisfaction.
They would stick to the particular brand rather going for new brand. •Non price competition: in this situation the firm can compete with the rival firm by changing the qualities for the particular product or by increasing the promotional cost, but generally it is seen that this activity is done without changing the price of the particular product. This is called the non price competition.