Category: Branding

HINDUSTAN UNILEVER LTD: THE WHEEL SAGA MM I INDIVIDUAL ASSIGNMENT Name: Ushasi Kundu Course:PGDM (2011-13) Section:B Roll No. :11DM-192 Q1. Based on the case study above, critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and the reasons for the success of the brand. Answer: In 1987, HUL launched its very famous product …

This report presents an analysis of how IKEA has successfully managed to adopt a global branding strategy and thus, penetrating international markets to become one of the most internationally recognised brand in the world. The analysis shows that IKEA has adopted a standardized marketing strategy in which the merchandise are standardized throughout, with prices being …

AGENDA : AGENDA Dabur – The Brand Product Offerings Brand Equity-Analysis Brand Equity Why Restructuring? Branding strategy SWOT Analysis Marketing Mix Slide 2: Dabur India is the 4th Largest FMCG Company in India Legacy of over 100 years Strategic Business Units in Health care, Personal care and Food products Dabur has a turnover of Rs. …

Table of Contents 1. 0Executive Summary1 2. 0Introduction2 3. 0Market Background3 3. 1Industry Definition3 3. 2Consumer Needs and Wants3 3. 3Industry History3 4. 0Market Statistics4 4. 1Market Size4 4. 2Market Growth5 4. 3Corporate Market Share7 4. 4Brand Market Share7 5. 0Key Companies8 6. 0Environmental Factors9 7. 0SWOT Analysis of the Australian Clothing Industry10 8. 0Company …

Product Development And Marketing Mix. * Mountain Dew Product in Nigeria. ….. ….. … . BY:Peter Isimhanze, Tuesday, June 26, 2011. Table of Content Introduction…………………………………………………………………………. 1 Brief on Seven-up Bottling Company Plc………………………………………… 3 * Company’s Product Mix………………………………………………. . 5 * Company’s Marketing Strategies……………………………………… 6 The Product – “Mountain Dew”……………………………………………………7 Product Mix…………………………………………………………………………. 8 Suggested Strategies for …

Do you speak “social? ” There is a lot of writing out there about the effects of social media on business, marketing, branding and customer services. But what about how social media communications is impacting our written communications, or even our oral communications? Anyone remember when email was going to destroy letter writing, and even …

Strategy In The Top Spot In the highly competitive $3 billion mobile phone market in India, Nokia has managed to make its brand the phone of choice for millions. It currently has a market share of over 70 per cent. Abhijit Joshi tracks the Finnish company’s strategy for success. W A DISTRIBUTION NETWORK DOUBLE THAT …

|S. NO. |CONTENTS |PAGE NO. |1 |Introduction |1-2 | |2 |Objectives of the Study |3 | |3 |Company Profile |4-15 | |4 |Industry Profile |16-17 | |5 |Functional Departments |18-47 | | |Production Department |20-27 | | |Systems Department |28-30 | | |Financial Department |31-34 | | |Personal Department |35-45 | | |Marketing Department |46-47 …

Logistics management covers every stage of the physical distribution process, from raw materials and component parts being ordered and delivered to the factory, materials handling and storage, stock control, sales forecasting from which the forecasts of individual components parts, transport and storage requirements are derived.Other functions include order processing, the purchasing and replenishment of stock, …