Tourism management Visitor attraction management Lecture by

Tourism management Visitor attraction management Lecture by


Visitor attraction management

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Lecture by : shuang xin

Presented by : anandu syam
Topic :
A report based on a case study of the field trips or a visitor attraction in china including the background, strategy, marketing issues, challenges etc.

Mount emei (e’meishan)

An overview

• Mount E’mei , located in E’mei city more than 100 kilometre southwest of Chengdu, Sichuan.
• It is about 3,100m above the sea level.
• The Mount E’mei is reputed as “The most beautiful mountain under heaven” for its majesty and beauty.
• Mount Emei is one of the four sacred Buddhist mountains in China.
• The other three Buddhist mountains are the Wutai Mountain in Shanxi, The Putuo Mountain in Zhejiang and The Jiuhua Mountain in Anhui.
• As Buddhism flourished in China in the second century, more and more temples built on Mount E’mei.
• In the sixth century, it became a national Buddhist sanctuary. Over the past centuries, every year pilgrims have been visiting the mountain for their worship.
• The famous Baoguo Monastery and the Fuhu Monastery are situated at the foot of the mountain.
• The Wannian Monastery, The Qingyin Pavilion, The Xixiang Monastery and so on dot the sheer cliffs or lovely valleys while the Woyun Nunnery sits on the peak of the mountain {“The Golden Summit”} .
• It is said that Mount Emei used to be the area where Samanthabadra, one of the disciples of Sakyamuni, practised religious rites. Therefore, the temple on the mountain mainly serves to worship Samanthabadra.
• In the Wannian Monastery, there is a giant bronze statue of Samanthabadra riding on a white elephant.
• Many historical and religious treasures such as scriptures , relics, calligraphy and paintings, tablets and inscribed boards are preserved in the temples here.
• In addition to its attraction as a Buddhist sanctuary , Mount Emei is worth visiting for its natural beauty. Here we can found precipitous cliffs, clear wells and springs, crystal water and falls, spectacular caves, virgin forests, beautiful sunrise and sunset, precious species of plants and animals, Buddha light , seas of clouds, and mischievous monkeys.
• The major scenic goal of Chinese hikers is to witness the sunrise and sunset over the sea of clouds at the Summit.
• In some rare afternoons there is a phenomenon known as Buddha’s Aureole where rainbow rings , produced by refraction of water particles, attach themselves to a person’s shadow in a cloud bank below the Summit.
• So far as wildlife is concerned, Mount Emei is a rich natural museum. Here exists some 3000 species of plants including precious dove trees and firs , and more than 60 varieties of Azalea. The rare animals found here including lesser pandas, silver pheasants, faded-leaf butterflies and bearded frogs.
• The most attractive feature of Mount Emei is the monkeys. They come and go on the winding corridors of the temples or on the small paths in the woods near the Jiulao Caves and the Xixian Monastery. The monkeys chase each other, beg for food from trespassers and play with them.
• To be true, it is one of the most impressive experiences for tourists to Mount Emei.
Weather report of Mount Emei



• I had been to Emeishan twice during last year, as a part of my field trip conducted by the school as well as with my friend and really found this mountain amazing. During my visit, the whole mountain was full of snow and the scenic view was really beautiful and worth the visit . The temperature at the higher altitudes of the mountain was less than was negative eight degrees.
How to get there:

• From Chengdu we can take both bus or a bullet train to reach Emeishan. Once we reach Emeishan, we will go to a bus station specially for reaching the Mount Emei tourist destination. This bus bring us to a bus terminal at Mount Emei. From there, the hiking starts to reach the cable car station which lasts for less than 15 minutes. After 3 minutes of walk, we will reach another cable car which head us towards the Golden Summit. At Golden Summit, we will see a 48m gold statue of Buddha with 10 faces riding four white elephants.


• Please take a cable car up the mountain and don’t think of saving this money on cable car as you need a lot more energy to walk further up the mountain.
• When you reach a certain altitude, we will start to feel breathless due to lack of oxygen. It is very important that you hold on and rest in between or else you might faint halfway.
• If you are bringing elderly people or young children, please DONOT select winter time as it is extremely dangerous as the floor are very slippery.
• You need to go up to the mountain very early in the morning or else once it reach noon you will be wasting all your time and effort to go up there as it will be too foggy to see anything. Thus ,it is advisable to stay one night the day before you visit to Emeishan.
• Most of the tour packages will cover first day Leshan (The Big Buddha Statue) and the second day will head towards the Emeishan which seems to be ideal.
• There is an easier route (non slippery) to go upto the cable car station (that is the road for vehicle to go up) instead of climbing a flight of slippery stairs especially during the winter time.

• Be aware of cheating and frauds.
• The goods are too much expensive as we move on towards higher altitudes especially foods ,so remind to carry some food materials along with you while you hike.
• Most of the tourist guides will take you in a different route which is more slippery so that they wanted you to buy the hook or grass slippers for your shoes from the vendors in order to climb up the slippery stairs so that they can get the commission for themselves.
• Beware of your personal belongings like mobile phones, cameras, ornaments etc.
• Be conscious on the vendors , as they hike the price of the goods when they see foreigners which is common in almost all the tourist destinations no matter which country it belongs.
• DONOT wear bright coloured clothes as bright colours can attract the mischievous monkeys and they may tend to attack us.

Key administration is the consistent arranging, observing, investigation and appraisal of all that is vital for an association to meet its objectives and destinations.

Challenges faced by Tourists in Mount Emei.
General dangers to the property are by and large of low effect. The most clear dangers originate from the substantial and expanding quantities of sightseers and pioneers, and the important advancement of offices framework. A link and monorail give prepared access to high summits yet can cause stuffing and no more mainstream spots and acquaint individuals with delicate vegetation natural surroundings. Extra dangers identify with fermentation of freshwater bodies and soil from air contamination. To date, administration intercession has been connected to address these dangers however the effectivened should be checked.

Marketing issues
To meet business objectives, make a market technique articulation that plainly diagrams the activities expected to meet these objectives. Without an arrangement to advertise merchandise and ventures, your business may not achieve its best income potential.
• With globalization, China’s increase to the WTO and remote vacationer benefit partnerships’ filling the Chinese market, the opposition looked by Chinese visitor ventures is certain to be more savage. Vacationers are evolving today, they lean toward individualized travel and wish to have a ton of fun and important encounters other than unimportant touring.
• Furthermore its improvement likewise postures awesome changes on visitor promoting. Tragically, the ebb and flow research and practice in visitor showcasing isn’t fix with every one of the progressions. Accordingly, to have another, far reaching and intensive research of visitor advertising is very vital. Mount Emei is one of China’s driving grand spots, and the just a single open organization in Sichuan region. Momentum research of Mount Emei is basically restricted to certain particular parts, lacking complete and significant examination. A far reaching exploration of Mount Emei can not just uncover issues and think of answers for Mount Emei, yet additionally give exercises and experience to other visitor endeavors both in and outside of Sichuan.
• The proposal is made out of five parts. The first quickly presents Mount Emei. The second one is a SWOT investigation. With the assistance of the SWOT instrument, the interminable openings, dangers, inward qualities and shortcomings are uncovered.
• The third one is centered around fragment advertise investigation. This part breaks down the source territories and conduct of clients, and calls attention to the correct fragment markets of Mount Emei. The accompanying section applies 4Ps device and breaks down the item, valuing, channels and advancement practices, procedures and arrangements.
• The last one is a concise finish of all the above investigation. The essayist of this paper alluded to a considerable measure of books and insights. The paper attempts to examine Mount Emei extensively and significantly, keeps away from shallow dialog and limited research blessed messengers, and puts advances some practicable and inventive arrangements and proposals. Ideally, this proposal would be one of those vital reference paper in Mount Emei look into.


• I personally think that every person who lives in China should visit Emeishan at least once in their life or else it will be a great loss for them.
• Hope that those experiences I shared with you can make your trip to Emeishan a comfortable and an un-forgettable one.



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