Price is the ultimate payment in the switch of an offered good or service
Price is the ultimate payment in the switch of an offered good or service. This is explained in other words as the worth or importance associated with a good or service and thus we can say pricing strategies is a method where different companies establish prices for the services and products that they provide when penetrating the market and when already penetrating in one. Michael (2004) explains about the existence of Competitive pricing which he explains as the type of pricing that involves the use of competitor prices as a base for setting own prices. Prices set are a little bit lower, higher or the same as the competitor depending on the strategy you employ to position your products and services
