INTRODUCTION In reality as we know it where customers’ attention is not easy to be capture
INTRODUCTION
In reality as we know it where customers’ attention is not easy to be capture, it’s anything but difficult to perceive any reason why brands are loving for experiential marketing. Having experiential marketing can enable an organization to catch their consumers’ attention and it is easier for them to convey the messages without interference. However, the procedure or strategy does not have a standard definition which can be befuddling when one are new to it.
According to Alyssa Torres, experiential marketing are used once in a while interchangeably with live advertising or during an event marketing. Even marketing is a strategy where it draws in consumers using branded and marked experience. These experience could incorporate an event, parts of the event or a pop up which are not tied to any event. While there is no specific approach in experiential marketing, at its centre it’s tied in with submerging consumers in vital live experience. Indeed, experiential and events go as an inseparable unit, so it is probable a similar approach as an organization use to create the event experience.
It is unbelievably hard to trust that it’s been two decades since experiential marketing burst on the scene and rapidly progressed towards becoming the popular expressions in marking and marketing around the world. According to Mercedita Roxas-Murray, for a long time, along with others have succeeded at applying and implementing experiential marketing systems without sharing any typical or acknowledged understanding of what it is. She believed that it is a chance as a whole to attempt in getting on the same page.
According to Kristina Monlloss, enter experiential. In a perfect world, here’s how an experiential marketing effort would play out for consumers: You’d encounter a brand experience, find it so awesome that you’d post about it on your social channels (where more people would hear about it), give the brand your contact information (so that they could send you emails and offers and put you in touch with a local retailer), and become more likely to purchase something from said brand.
DISCUSSION
Experts stress that one of the most important things to keep in mind for retailers who are just starting out with experiential marketing is to start small. “Don’t think you need to blow out the budget,” says Ryan Dee, Senior Account Executive for Interactions. “It’s best to start smaller and see what will work for you and your customers first.”
In order to build customer loyalty, an organization should know their consumers and have a though what they want their experiential marketing program to accomplish. Having a clear vision for the result is a basic for the operation to succeed. To recognize ideas and build themes it depends on an inside out customers and networks research to make ideas that are one of a kind to each program. Brand ambassadors can likewise give basic direction as they can figure out what will resonate with those consumers who live in the community where an organization are able to host an event.
Besides that, every individuals frequently love to feel and comfortable to know and have the latest trend, this particularly applies to influence leaders. In addition to the fact that it is fun finding new things, it gives us something fresh and intriguing to discuss it with companions. Brand that help consumers find an see new trends will always welcomed. For instance, Dulux’s supported a color run event which we oversaw for the brand in 2013 ; 2014 which is profited by summer health kick trends and the very current thirst for status maker.
Sense, feel, act, think, relate. These are the touch of customers senses that an organization can achieve in experiential marketing. Richard Edwards recently came out with the idea of experiential marketing being more to a holistic approach to modern marketing. Proposing marketers should now ask the accompanying inquiries during the process of new campaign that are as mentioned, sense, feel, act, think and relate. Sensing is when, how consumers physically sensed an organization’s product. Feeling is when it is what does it feel like for consumers when using an organization’s product or services. Acting is how obvious can a consumer highly motivated and empowering and what are the products that helped to facilitate. Thinking is how obvious is an organization’s product benefit a consumer through the given demonstrations. Relate is how does an organization’s product or services linked to others.
MARKETING IMPLICATION
When people refer to this type of marketing, they’ll often use the term experiential, but they’ll also call it engagement marketing. Your marketing campaigns, no matter how large or small, is dependent on how your customers engage with the brand. If you don’t have engagement, then the campaign won’t be a success. Likes, comments, and posts are all forms of engagement. But there is more to it. Engagement also seeks to open a two-way communication with your customers.
Today, it is more important than ever to give customers a valuable experience beyond the purchase. Engaging a new or loyal customer in post-purchase marketing will generate good feelings and prompt her to buy again. With the emergence of social media, the overall opinion of a company can be made or broken with one message spread throughout social networks. A good way to keep these feelings and messages genuine is to continuously engage the customer with face-to-face interactions via experiential marketing.
Experiential marketing is a good way for an organization to start their sales because it has been accepted as one of the innovative approaches of marketing in order to reach and connect with customers, specifically young customers, and this approach is different from the traditional forms of advertising such as television and print. Experiential marketing is defined as ‘a live event or experience that gives the target audience the opportunity to see a product and experience it for themselves.
The fact of the matter is that experiential marketing has instigated a paradigm shift in marketing, acting as an answer to a consumer who has grown tired of being bombarded by adverts wherever they go. By providing engaging experiences brands create a deep emotional bond with consumers, worth far more than a banner ad which follows them on their digital travels. Experiential is only going to become more prominent for the foreseeable future, that’s a given, what’s important is working out how you can leverage it to be effective for your brand.
