INTRODUCTION For every human being

INTRODUCTION For every human being

INTRODUCTION
For every human being, good health is the necessity of living a healthy life. So, there is a need to maintain the healthy diet and healthy habits throughout the life. In this scenario, every one of us is enjoying well the taste of junk food because it is delicious, affordable and readily available. The consumption of eating junk food is increasing day by day and making us diseased.

The term ‘Junk’ was coined by Michael F. Jacobson in 1972. The junk food is the food that contains higher calories than the sugar or fat. It contains less vitamin, protein, and minerals. So, it is less nutritious and harmful for the body system. Junk food refers to generally the heavy and unhealthy diet. It always looks attractive and yummy for the people of every age group. But what they look from outside never become from inside.

In today’s scenario, junk food needs no introduction. Well, everyone in this age of convenience are enjoying the taste of junk foods. Junks foods are the most popular food because they are delicious, filling, affordable and readily available.

Junk food is all good tasting, except the fact that it is not nutritionally balanced. It might affect your health if consumed on the regular basis.

People of all age groups like to eat junk food and they choose to eat it whenever they enjoy special time with family like a birthday party, marriage anniversary, etc. They easily become used to of taking soft drinks, wafers, chips, noodles, burgers, pizza, french fries, Chinese dishes, fried foods, candy, baked goods, ice creams, cookies and other varieties of fast food available in the market. No junk food provides of them anyone any nutritious value.

CONSEQUENCES OF EATING FASTFOOD AND JUNKFOOD
OBESITY
Obesity also called corpulence or fatness, excessive accumulation of body fat, usually caused by the consumption of more calories than the body can use. The excess calories are then stored as fat, or adipose tissue.

Overweight, if moderate, is not necessarily obesity, particularly in muscular or large-boned individuals. Childhood obesity has become a significant problem in many countries. Overweight children often face stigma and suffer from emotional, psychological, and social problems.

Obesity can negatively impact a child’s education and future socioeconomic status. Among affluent populations, an abundant supply of readily available high-calorie foods and beverages, coupled with increasingly sedentary living habits that markedly reduce caloric needs, can easily lead to overeating.

The stresses and tensions of modern living also cause some individuals to turn to foods and alcoholic drinks for “relief.” Indeed, researchers have found that the cause of obesity in all countries shares distinct similarities—diets rich in sweeteners and saturated fats, lack of exercise, and the availability of inexpensive processed foods.

DIABETES MELLITUS
Diabetes mellitus, disorder of carbohydrate metabolism characterized by impaired ability of the body to produce or respond to insulin and thereby maintain proper levels of sugar (glucose) in the blood.

Consuming excess sugars and fats found in these foods can contribute to weight gain. This excess weight is associated with diabetes. One of the top risk factors for developing type 2 diabetes is being overweight. When you carry too much fat tissue, especially around your midsection, your body’s cells can become resistant to insulin.

Insulin is a hormone that moves sugar out of your blood and into your cells. Type 2 diabetes is strongly associated with obesity and is a result of insulin resistance and insulin deficiency. Insulin resistance is a very common characteristic of type 2 diabetes in patients who are obese, and thus patients often have serum insulin concentrations that are higher than normal.

However, some obese persons are unable to produce sufficient amounts of insulin, and thus the compensatory increase in response to increased blood glucose concentrations is inadequate, resulting in hyperglycemia. If blood glucose concentration is increased to a similar level in a healthy person and in an obese person, the healthy person will secrete more insulin than the obese person.

For people with diabetes, it’s important to limit sugars and fats found in junk food. This helps keep your weight and blood sugar levels under control. Doctors recommend limiting these foods because they usually take the place of other more nutritious foods in your body.

MYOCARDIAL INFARCTION
Results show the effects of saturated fat in the development of myocardial infarctions. Saturated fat raises your cholesterol level. This puts you at a greater risk for heart disease, heart attack, and stroke. People get 10 percent of their calorie less from saturated fats.Trans fat also increases your cholesterol level. It’s even worse than saturated fat because it raises bad cholesterol levels and lowers good cholesterol levels. Trans fat is liquid oil that has solidified, also called hydrogenated fat. It can be tricky to spot because food producers can list 0 grams of trans fat on labels if there is less than 0.5 grams in the product.

CORONARY ARTERY DISEASE(CAD)/ATHEROSCLEROSIS
Junk Foods are also a culprit in cardiovascular disease, which affects the heart and arteries. Fast food can increase the risk of atherosclerosis, or hardening and narrowing of the arteries, heart disease and stroke due to the types of ingredients it contains and the amounts people typically consume. CAD is caused by the accumulation of plaque in the blood vessels. Fast Food restaurants add synthetic materials that could enhance the flavour and taste of foods but can alarmingly increase the cholesterol levels in the blood and this can cause Atherosclerosis. If the trend continues , this may lead to much severe complications like Myocardial Infarction and may turn fatal.

ANTI –JUNK FOOD MEASURES
A number of countries have identified the potential risk of junk-food in hampering the health conditions of its citizens. The American Fast-Food restaurant chains have stepped into the India and have used media advertising has a tool to provoke children to try foods that are pre-prepared or prepared with low nutritional value.

This is a major setback for people of India and thus the Indian government has implemented restrictions on American firms to consciously improve the quality of their food and also its nutritional value.

Many countries have introduce fat taxation and soda taxation inorder to check the consumption of junk foods by its citizens inorder to promote a healthier country in the process. If same ideals would be introduced it would surely influence to check the deteriorating healthiness of the nation as a part of welfare programmes.

Thus it is very much essential for the authorities of Food Safety sources in India to monitor the preparation of food and the ingredients used by prominent American restaurant giants as well as big names in the Indian hotel industry to also keep an eye on the health of the people . Many working people, due to lack of time are increasingly consuming foods that could be quickly prepared .When junk food is consumed very often, the excess fat, simple carbohydrates, and processed sugar found in junk food contributes to an increased risk of obesity, cardiovascular disease, and many other chronic health conditions A case study on consumption of fast foods in Ghana suggested a direct correlation between consumption of junk food and obesity rates. The report asserts that obesity resulted to related complex health concerns such upsurge of heart attack rates. Studies reveal that as early as the age of 30, arteries could begin clogging and lay the groundwork for future heart attacks. Consumers also tend to eat too much in one sitting, and those who have satisfied their appetite with junk food are less likely to eat healthy foods like fruit or vegetables.

Health food is marketed to provide human health effects beyond a normal healthy diet required for human nutrition. Foods marketed as health foods may be part of one or more categories, such as natural foods, organic foods, whole foods, vegetarian foods or dietary supplements. These products may be sold in health food stores or in the health food or organic sections of grocery stores.

Nutrition experts have researched the bad effects of junk food and come to the conclusion that junk food manufacturing companies are fooling the people by showing deceptive advertisements that market show junk food as healthy. We must substitute junk food with healthier food like fruits and vegetables. A junk food fanatic has to suffer the ill-effects of eating it in high quantities. So the next time you think of grabbing that burger, hotdog, pizza, samosa, kachoris or even ice creams in a restaurant, eating joints or a party, stop your instincts and look for some healthier food options instead. The only reason of their gaining popularity and increased trend of consumption is that they are ready to eat or easy to cook foods.

NEED FOR THE STUDY:
Researcher’s area of interest.

To identify the appropriate age group in children to monitor the intake of excess fat-rich foods that could have serious effects on health.

There is a pressing need to promote healthy foods in order to check the deteriorating health conditions of children in urban areas who constantly look on junk foods as a tasty source without knowing its ill effects.

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