In investor information,their community commitment, business information, and

In investor information,their community commitment, business information, and

In the film, “In Search Of Excellence,” Tom Peters and Robert Watermangive viewers an inside look at some amazingly successful organizations.

They present to the viewers what makes a successful business withoutstanding customer service.From Tom Peters and Robert Waterman’s viewpoint, successfulbusinesses and customer service begins with quality staff and excellentcustomer care. Management effectiveness, business strategy, and structureall play a role in making an organization flourish.Peters and Waterman’s supposition of management effectiveness plays acritical role in successful organizations. Management effectiveness leadsto knowledgeable, happy employees; which in turn, leads to happy customers.

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The intensity, enthusiasm, and proper training of staff members give thepotential for businesses to attract customers. As viewed on the film,Disney World, Stew Leonard’s Dairy, and McDonald’s, all focus on thisaspect. The proper training of staff gives them the necessary preparationto understand what exactly their role is, educates them on their importancein making the organization function, and aides them in understanding betterhow to please the customer. Without customers, you have no business;therefore, customer satisfaction is the key to the growth of a business.In addition, business strategy and structure is another importantaspect of having a successful organization. The approach that eachorganization takes may be different, but, it is what works that counts.

Inthe film we are able to see different effective strategies and structuresof organizations. For example, 3M considers every manager as anentrepreneur to help hearten new product development, and, Dana Corporationuses consultation rather then confrontation among staff which increasesproductivity for that organization.The internet has aided businesses in increasing sales and gaining newcustomers. The internet offers businesses a new medium to promote theirbusinesses, to sell their products and services, and also to providecustomer service. The internet allows customers to get a peek at theproducts or services offered to them from the comfort of their own home.

The internet is a positive business aid that allows organizations to extendcommunications with their customers.Two companies from the film that are still models of success todayare Disney World and Leonard’s Dairy. Both of these companies haveaccessible web sites on the internet. On these web sites you can find manyof interesting resources that each company offers.On Disney World’s site,, they offer the publicaccess to information such as corporate information, investor information,their community commitment, business information, and career information.

It also provides much information on the resorts, their cruise line, andthe featured attractions inside their four parks; The Magic Kingdom, Epcot,Disney’s MGM Studios, and Disney’s Animal Kingdom. This site even offersoff-site vacation destination information and much, much more. DisneyWorld is still a model of success due to the hard work that goes intoguiding and training their staff to understand that a commitment to qualityand customer care is vital for success. And, through the years, they haveproven this to be true.At, the public can gain access to muchinformation such as company information, upcoming events, news, specials,recipes, catering services, customer service information, careers, kid’sstuff, and they even have an on-line suggestion box.

It is clearly evidentthat the passion for their customers has maintained the success of theirbusiness. At the time when the video was created, Stew Leonard’s only hadone location. Presently, through their continued success, they now havefour locations.

This video shows the viewers that organizations can be exciting andmeaningful places to be, filled with the potential for great results andenormous impacts. This video gets viewers thinking about what they need todo to carry out business basics better than their competitors. Inaddition, it helps viewers come up with ground-breaking ideas that canchange businesses. This was an enjoyable video that I would highlyrecommend to anyone interested in any aspect of the business world.

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