1. Motorcycles: 2011 Honda CBR® 600RR, 2011
1. Company History Honda was founded in the late 1940s as Japan struggled to rebuild following the Second World War Company founder Soichiro Honda first began manufacturing piston rings before turning his attention to inexpensive motorcycles. Mr.
Honda always had a passion for engineering, and this became evident by the wild sales success of his motorcycles in the 1960s and by competing head-to-head against the world’s best on racetracks. Today, Honda is a juggernaut, offering class-leading machines in most every category. 2. Basic information a. Company Name Honda Motor Co. , Ltd. b.
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Head Office -1, 2-chome, Minami-Aoyama, Minato-ku, Tokyo 107-8556, Japan Tel: +81-(0)3-3423-1111 c. Established September 24, 1948 d. President & CEO Takanobu Ito e. Total number of employees Consolidated: 176,815 (as of March 31, 2010) Unconsolidated: 26,121 (as of March 31, 2010) f. Consolidated subsidiaries 390 subsidiaries (as of March 31, 2010) g. Main Products – Motorcycles Scooters: Honda Metropolitan, Honda Elite, Honda Silver Wing ABS Sports Motorcycles: 2011 Honda CBR® 600RR, 2011 Honda CBR® 250R, Commuter Motorcycles: CBF125, XR125, CBR125R ATVs: TRX450R, TRX700XX Personal Watercraft: 2009 Honda AquaTrax® F-15X, 2009 Honda AquaTrax® F-15 Automobiles Passenger Vehicles: Honda Pilot 2011, Honda Odessey Commercial Vehicles: Honda Minivan, Honda Odyssey Special-Needs Vehicles: Honda Franz System, Utility Vehicle: Big Red (MUV700) – Power Products Power Product Engines: EK 400, EBK 650 Tillers: Honda FG110 Mini-tiller, Honda FRC800 Rear Tine Tiller Marine Outboards: Honda BF5, Honda BF8 Generators: EU1000i , EU2000i , EU3000i Handi Lawnmowers: HRX217VKA, HRR216VKA 3.
Financial Potential a. Capital? 86 billion (as of March 31, 2010) b. Sales (Results of fiscal 2010) Consolidated: ? 8,579,174 million Unconsolidated: ? 2,717,736 million