“”Got their faces at the bar. The sex
“”Got Milk?This advertisement was found in the October issue of Cosmopolitan. Got Milk advertisements are seen in all types of magazines from sports to beauty, featuring many different kinds of celebrities selling their product. The product being sold in Got Milk advertisements is, of course, milk. They are trying to reinforce that the calcium in milk keeps bones strong and helps prevent osteoporosis. In this advertisement for milk irony is its secret weapon to get the point across.
There is a green eyed blonde with a low cut little black dress caressing her flawless body with her arm around a martini glass filled with milk. She is seductively leaning against a glass covered wooden bar with a luring gleam in her eyes. Her and the milk are the main focus of this advertisement. In the background is faded liquor and wine bottles. While looking at her you cannot take your eyes off of her milk mustache and the milk martini glass that got to touch her full pink lips. The irony of this advertisement is that out of all the handsome tall liquor bottles, she chose the thin lean martini with milk in it. The difference between her night black dress and the pure white milk contrasts like night and day.
Good and bad shows their faces at the bar. The sex appeal of this woman in a bar full of alcohol drinking milk makes you question what the purpose of this add is. The positioning, proportions, and color in this ad portray the use of the goodness/purity of white milk positioned directly by the dark Gregory 2seductive woman and liquor bottles, which make you question what is good and bad for yourself. The proportions of the liquor bottles and the martini milk glass in this advertisement show the sizes, or importance of these objects. The liquor bottles, being small and in the back of the advertisement show that they are not as important to the viewer as the milk, which is larger and in the front. Of course it would be this way because the whole point of the advertisement is selling the product, milk. The liquor bottles are, therefore, in the back of the advertisement to cause your eye to wander to notice them and to intrigue your conscience.
The martini glass is tall and slender just like the woman that stands beside it.The figure of the martini glass stands out to the viewer and makes him or her think about what is right for their body. The martini glass is a positive aspect of this advertisement and is in large proportion to the liquor bottles in the background. The liquor bottles are in front of the martini milk glass.
Therefore, the main focus of this advertisement is that the milk should be chosen over other temptations. It also implies that the empowerment of goodness will always prevail over badness. The proportions in the advertisement show the viewer that the larger, more prominent object, the milk, is the best decision and will do your body good.The positioning of the martini milk glass and the liquor bottles in this advertisement leads one to think about the good and bad choices they make for themselves everyday. The liquor bottles are faded in the background and carefully situated on the shelves of the bar to show temptation towards making a bad decision. Temptation is just what the advertiser want you to feel when viewing the advertisement.
Gregory 3The purpose for the liquor bottles position is that things that are bad for you need to just fade into the background and the things that are good for you need to keep your focus. In the middle of the advertisement, the womans slender arm is wrapped around the martini milk glass, which is next to her sexy little black dress. The purpose of the position of the martini milk glass shows that the seductive looking woman has made her good/pure decision to choose to drink the milk over the liquor. With her decision, the viewer is being tempted by her green, seductive eyes to make the same good decision towards the milk. The martini glass is positioned in front of the faded liquor bottles in this advertisement because it portrays that milk is the focus.
The liquor bottles are elapsed behind the tall, blonde woman; which makes the viewer forget about his or her temptation. The focus of this advertisement represents the good/purity in things and enforces it by the womans decision. The positioning in this advertisement shows that the martini milk glass prevailed against the liquor bottles.Color plays a big role in this advertisement because it enforces the idea of black and white, or good and bad and describes it through the liquor bottles and the martini milk glass. The black, dark liquor bottles represent a bad, evil aspect to the advertisement. There is a dark color scheme because the artist wants to portray that liquor is bad decision for you.
After viewing the dull, gloomy background of the advertisement the viewer notices that the bad choices are dark in color. The white, pure milk symbolizes an angelic, good aspect to the advertisement. Although there is a dark color scheme in this advertisement, the white milk seems to stand out and be the main focus.
Therefore, the pure, white milk has overcome the bad, dark liquor bottles. The Gregory 4dark color scheme implies that the advertisement is being used to tempt you to make bad decisions for yourself. With the dark, liquor bottles in the background it suggests to the viewer that they should accept the temptation and not choose the milk. The milk, being the only white object in the advertisement is chosen by the woman and will influence the viewers by the vibrant white color of the milk.
The colors used in this advertisement try to influence and tempt the viewer into picking what is bad for them, but because of the bold, white color of the milk viewers are not mistaken. The use of the goodness/purity of white milk positioned directly by the dark seductive woman and liquor bottles, that make you question what is good and bad for you is portrayed by the proportions, positioning, and color in the advertisement. The proportions show the sizes and importance of the objects in this advertisement by deceiving the eyes of the viewer. The martini milk glass and the liquor bottles in this advertisement lead one to think about the good and bad choices they make for themselves everyday by the positioning of the objects. The enforcement of the idea, black and white, or good and bad, is described through the colors of the liquor bottles and the martini milk glass.