ASHWANI also stopped his own paychecks.He demonstrated

ASHWANI also stopped his own paychecks.He demonstrated

ASHWANI GARG Question 1. T.

J Rodgers was a very brilliant, tough, outspoken person with a very rational approach for reaching results. Like other competent managers, he was keen on goal setting, good communication, trust, accountability, continuous learning and recognition. a. Continuous Learning: T. J.

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Rodgers was a continuous learner. He did not take his failures as a setback but rather learnt from them and moved ahead. In the beginning, his company was targeting the niche markets but in 1992 a combination of disasters dragged Cypress into the red, and they lost $21 million.He figured out that this niche market strategy had limitations.

The crisis required a new approach to reposition the company for growth. He believed in continuous improvement to gain a competitive advantage through improvement in the cost efficiency and productivity of their operations, implementation of cycle time and inventory reduction programs, and the constant introduction of innovative new products. b. Recognition: One of T.

J. Rodgers approach to achieving results was giving recognition and rewards to his employees.He acknowledged the fact that day-to-day interactions made employees feel that their contributions were being appreciated and that they were recognized for their unique qualities. He rewarded his employees with a profit sharing program and arranged parties all around the year for them.

Employees not only want good pay and benefits but also want to be valued and appreciated for their work. This motivates and reinforces desired behaviors, boosts the morale of the employees and increases their efficiency.It helps overcome the agency problem and align the interests of shareholders, managers, and employees at other levels in the organization. c. Accountability: On one hand, T.

J. Rodgers approach was recognition of his employees work, and at the same time, he ensured that they performed in a manner that was consistent with the goals of the company. He implemented a computer-based information named as killer software system through which he could manage every employee’s progress towards meeting his/her goals, which on a number of occasions also stopped his own paychecks.He demonstrated accountability in his own performance to set up an example for his employees and expected them to show the same.

1 ASHWANI GARG d. Communication: Rodger held the view that open communication was productive for the company. He believed that transparency should be maintained so that everybody at all levels knew what each one was doing and what remained to be achieved. Such approach reduced the chances of politics among the colleagues which was lethal for the overall performance of the company. Nobody would have the feeling that the other person was doing less work while he/she had to do more.To set an example he even put his task on the system.

Such multi-directional approach focusing on the well-being of the employees as well as the company led him to achieving his results. Question 2. T. J Rodgers believed that as a small company grows it becomes difficult to run it with the same energy and to maintain the same speed of growth as it spreads its tentacles all over the place. With the growing number of man power and different departments in the company, it becomes hard to keep a check on everything.

But he wanted to run the company with the same zeal as it was in the beginning.To achieve his goal, he made a flat and decentralized organizational structure with a minimum of management layers in order to increase flexibility in the rapidly changing semiconductor industry and he made Cypress as a self-contained economy with a federation of companies. These companies tried to steal from market share from one another. They competed on price, service and delivery. He said, “Nothing at cypress is free. ”In this spirit, he was quoted on the cover of one cypress annual report saying, “If it doesn’t make for faster circuits, happier customers, or motivated employs, we don’t spend a nickel on it.

In my opinion, this approach to run a growing company at faster pace increased the competitiveness within the different departments of the company. This will make the employees strive for excellence and try to deliver the best outcome. This approach could increase the mental burden on the employees as they have to compete with each other as well as the rest of the world. But, in context to the company, this gives the company a competitive advantage as the company is extracting best out of their employees. 2

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