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Check it out1. Should Alpen Bank launch a credit card? And how would the credit card opportunity compare to focusing on core business of banking service? Considering the economic and market conditions explained in the case as well as the cost revenue analysis, Alpen should launch a credit card. * The rapid economic growth has led to …
Running Head: ROLES AND GOALS OF SALESPEOPLE CHANGED Roles and Goals of Salespeople Changed July 7, 2011 How Selling has changed in Marketing The role and goals of salespeople have changed dramatically over the last few years. Personal selling involves a two-way flow of communication, according to Bethel. In the past being a good salesperson …
Global Marketing – Louis Vuitton in India With a GDP growth rate of more than nine percent, India is one of the fastest growing economies in the world. The population size exceeds one billion, including around 83,000 dollar millionaires (2005), recording the world’s second fastest growth in the number of high-net-worth consumers. Luxury brands like …
Q 1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? how would you write it? A 1.I think they believe that they have a one-in-a-lifetime opportunity because Trap-Ease is an new …
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